Restart a Heart Day trains a record-breaking number in life-saving skills

Currently, less than 1 in 10 people in the UK survive a cardiac arrest that takes place outside of a hospital setting. However, chances of survival can more than double if somebody suffering a cardiac arrest is given early CPR and defibrillation. The importance of training the public in life-saving interventions has been made even more apparent following the recent experience of football pundit Glenn Hoddle, whose life was saved because of the bystander CPR and defibrillation he received after he collapsed from a cardiac arrest. Restart a Heart is…

Read More

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

Read More

New St John Ambulance Campaign Teaches You How to C.A.R.E. for a Heart

Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest. Up to seven out of 10 people who suffer a cardiac arrest could survive if they are treated with a defibrillator within the first five minutes, but more than half of Britons (53%) have no idea where their nearest life saving equipment is. With 80 per cent of cardiac arrests happening in the home, it’s likely to be a loved one who…

Read More