Y&R wins big social pitch

The Ministry of Social Development has appointed Y&R New Zealand as their agency partner for the next evolution of the Stop Family Violence It’s not OK campaign. Y&R NZ officially becomes VMLY&R NZ on Monday 7 January. MSD community partnerships manager Marama Edwardssaid: “We were looking for innovative thinking and a fresh approach to evolve our behaviour change thinking. “The Y&R team impressed us with their deep understanding of the audience, creativity and refreshing ways of working. Reducing family violence is a priority for MSD and we are looking forward…

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