Tag: Stoptober

CAP – ‘Stoptober’ and how to ensure your e-cigarette ads are compliant

Stuart Mitchell

The ASA/CAP have released a post called:  ‘Stoptober’ and how to ensure your e-cigarette ads are compliant. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With Stoptober upon us, making sure your e-cigarette ads are compliant should be top of your agenda. Follow these simple tips to keep your ads in check. Know your medium Nicotine containing e-cigarettes aimed at consumers, rather than the…

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Stoptober Campaign from PHE is back

Stuart Mitchell

Stoptober, the 28-day stop smoking campaign from Public Health England, is back from 1st October.   Stoptober has driven over 1 million quit attempts to date and is the biggest mass quit attempt in the country. It is based on research that shows that if you can stop smoking for 28-days, you are five times more likely to stay smokefree for good.   There a lots of ways to quit and Stoptober can help people choose what works for them. You can quit using medication (including nicotine replacement therapies such…

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