Tag: strategy

WARC releases The Future of Strategy 2021 report following a global survey of marketing strategists

Stuart Mitchell

The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC, the global authority on marketing effectiveness, in The Future of Strategy 2021 report released today. The annual study, now in its ninth year, is based on an annual worldwide survey fielded in May and June this year, and in-depth interviews carried out by WARC with marketing strategists, both brand and agency side. The focus this year is on their evolving role following the impact of COVID-19 and the different routes young strategists…

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Natural History Museum declares ‘Planetary Emergency’ and reveals bold new Vision and Strategy to 2031 in response

Stuart Mitchell

The galleries at the Natural History Museum will resonate all week with sounds from nature as it declares a planetary emergency and launches a bold new strategy. Setting out the role it will play in tackling the planetary emergency as a global, scientific and cultural leader, the Museum describes its mission to ‘create advocates for the planet.’ It includes commitments to expand efforts to engage the public with planetary issues and further open up its collection and share the scientific data and evidence needed to find solutions to climate instability and…

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ASA Launch New Strategy: More Impact Online – launching our new five-year strategy

Stuart Mitchell

The ASA have released a post which talks about their new strategy: More Impact Online – launching our new five-year strategy. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’re launching our new five year strategy, with a clear focus and commitment to strengthening further the regulation of online ads – including exploring the use of machine learning in regulation. The strategy will be…

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