Tag: SU2C

Stand Up To Cancer and CVS Pharmacy Show the #ValueOfADollar in new video with Funny Or Die

Stuart Mitchell

Stand Up To Cancer (SU2C) and CVS Pharmacy this week released an original video in collaboration with content website Funny Or Die, entitled “Value of a Dollar.” The video shows how a single dollar can make a difference when put towards an important cause. It tells the story of a boy who receives a $1 bill from his grandfather and ventures out to find exactly what a dollar can get him. He quickly learns that he can’t get anything for just one dollar… that is until he walks into a…

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Stand Up To Cancer And Major League Baseball Hit Home With Powerful New PSA – “Whatever It Takes”

Stuart Mitchell

Stand Up To Cancer (SU2C) is set to launch a new public service announcement (PSA) campaign in collaboration with SU2C Founding Donor Major League Baseball. The PSA, titled “Whatever It Takes,” features Major League players and moments from MLB’s Championship Season that underscore the message that the end of the fight against cancer is unlikely to come from a single “home run,” but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward. The broadcast PSA will debut Saturday, Oct. 28,…

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Jimmy Smits Joins Stand Up To Cancer In New Public Service Announcement

Stuart Mitchell

Stand Up To Cancer (SU2C) has created a new cancer immunotherapy public service announcement (PSA) campaign, supported by a charitable donation from Bristol-Myers Squibb Company, and featuring award-winning actor and SU2C Ambassador Jimmy Smits. The print, TV, radio, out-of-home and digital PSAs will begin airing in October. The PSA, titled “Your Body Your Hope,” is aimed at increasing awareness about immunotherapy, a revolutionary new approach to cancer treatment in which a patient’s own powerful immune system is harnessed to attack and destroy cancer cells. One of the most exciting and rapidly…

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