Whole Earth strengthens partnership with Sumatran Orangutan Society

Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.    The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part of the Leuser Ecosystem in Sumatra, the only place in the world where orangutans, tigers, elephants, and rhinos all live together. The #maketherainforestwhole partnership is part of Whole Earth’s continued commitment to put the planet…

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Sumatran Orangutan Society launch poignant film showing much-loved Jungle Book characters homeless and displaced across some of the world’s biggest urban cities.

Wildlife charity Sumatran Orangutan Society (SOS) has launched ‘Concrete Jungle’, a poignant short film, to raise awareness of the devastating impacts of forest destruction in Sumatra’s Leuser Ecosystem and promote their Rainforest Home Appeal. The film, created by Don’t Panic and produced by Eddy, shows much-loved iconic jungle characters struggling to survive on grey city streets, having lost their natural rainforest habitats. SOS hopes the film will encourage donations to their Rainforest Home Appeal, with which they aim to buy an 890 acre plot of land called Cinta Raja and…

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