Sainsbury’s trials new sunflower lanyard initiative to help customers with hidden disabilities

Sainsbury’s has announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities. The initiative will offer shoppers the option to pick up a lanyard, which has been purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store.Launched initially in Sainsbury’s Barnstaple and rolling out to more stores this month, the scheme helps those with a number of disabilities, such as autism, dementia, visual or hearing impairment.…

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