The ASA are asking people to show them some examples of “supers” used in advertising, the message from their site is below: We are calling for evidence on the use of superimposed text (“supers”) in TV ads. Supers are the terms and conditions – referred to as “small print” – that viewers usually see at the bottom of a TV ad. Supers enable the advertiser to expand on, and qualify, the main messages of an ad. Supers should not, however, contradict the main message of an ad or serve as a…
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