Black Futures Lab Launches Black Census Project 2022, Largest Survey of Black People in America in 157 Years

The Black Futures Lab recently launched the Black Census Project 2022. Anticipating 200,000 responses from across all 50 states by June, this effort will become the largest survey of Black people conducted in the United States in 157 years, six times the size of the 2018 Black Census. The Black Census will provide the Biden-Harris administration, elected officials, and midterm campaigns irrefutable insights to address the needs of Black communities. “If you want to take a pulse on what is happening with the country at large, listen and be responsive…

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Recent Survey Findings Show Most US Adults Agree Advertising to Young Children is Unethical and Should be Banned

Advertisers in the US spend more than $4 billion every year marketing products to children.(1) This practice continues despite the fact that researchers and legal scholars alike – including the American Psychological Association – concur that advertising to young children is misleading and unfair.(2,3) Children below the age of 8 years have underdeveloped cognitive skills, and thus are unable to distinguish biased advertising messages from fact.(3-5) This unfair practice of targeting young children with marketing inspired the National Financial Educators Council (NFEC) to conduct a survey of American adults to…

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New IPA survey reveals industry’s marketing effectiveness levels

The marketing effectiveness culture of the industry – both on the agency and brand-side – looks to be in a strong position at the surface level, but there is significant work that can be done at a deeper level to boost business performance, most significantly through agencies and brands creating effectiveness roadmaps. This is according to findings from the inaugural IPA Effectiveness Culture Monitor, supported by ISBA. Alongside the publication of the Monitor, the IPA has announced the names of the 19 successful IPA Effectiveness Accredited agencies, who are leading the…

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85% of SMEs understand GDPR but legal requirements are still not being met, new survey reveals

A new survey has revealed that 85 percent of the small- to medium-sized businesses (SMEs) in the UK are familiar with the General Data Protection Regulation (GDPR), but more than half are still not cleaning their data and therefore not adhering to the GDPR’s legal requirements.  The survey of 1,110 SMEs, conducted in June by marketing data and insight company REaD Group, also found that only 40 percent hold their customer and prospect data in a CRM or other database: a surprisingly low figure given that businesses need to maintain contact with their…

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New Always® Survey Reveals Nearly 75% Believe Playing Sports During Puberty Has a Positive Impact on Future Career Success

Always is teaming up with renowned girls’ education activist Malala Yousafzai, professional athletes including Olympic gold medal basketball player, Elena Delle Donne and other trailblazing role models to help girls stay in sports because research has proven the benefits of participation go far beyond the game. Since nearly half of girls drop out of sports during puberty1, Always is rallying society to #KeepHerPlaying, knowing it is an important way for her to gain the confidence and skills that help her become whoever she wants to be. A recent survey, commissioned…

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