Cannes Lions, the largest global event for the creative communications industry, today announced its commitment to activating for a more sustainable future and making the Festival a more environmentally responsible event, alongside its first official Sustainability Partner, Deloitte. As part of a multi-year initiative to help change the event’s environmental footprint, Cannes Lions has pledged to significantly reduce the amount of single use plastic at this year’s Festival in June. “Climate change is a global crisis, and marketers and advertisers are uniquely positioned to raise awareness and encourage action in…
Read MoreCannes Lions announces new relationship to promote sustainability
