M&S Launch Sustainable Selvedge Denim Jeans

Launching this Summer 2017, M&S introduces the sustainable selvedge denim men’s jeans. The jeans have been manufactured using processes that use less water, energy and chemicals than conventional methods resulting in an incredibly low Environmental Impact Measurement Score of only 21 (where under 33 is low-impact) using JeanologiaTM technology. JeanologiaTM specialises in sustainable and efficient technologies for the garment finishing industry. Technologies including laser, and its EIM software have revolutionised the textile industry, offering design and finishing possibilities on garments, whilst saving water, energy and chemicals and eliminating waste and…

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Unilever’s Sustainable Living brands continue to drive higher rates of growth

Six years into its ambitious Unilever Sustainable Living Plan, the company today announced its progress in building its ‘Sustainable Living brands’ as they drive value and growth for the business. Sustainable Living brands grew over 50% faster than the rest of the business Delivered more than 60% of Unilever’s growth in 2016 18 Sustainable Living brands in the top 40 Unilever brands, up from 12 in 2015 Continued consumer demand driving brands with purpose While many continue to join Unilever in efforts to build brands with purpose and sustainability at…

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Opportunities worth £820bn being missed by not highlighting sustainability

Research from Unilever shows that up to a third of consumers now consider the environmental and social impact before choosing their favoured brands. The study asked 20,000 adults from five countries how their sustainability concerns impact their choices in-store and at home. Crucially, it then mapped their claims against real purchase decisions, giving a more accurate picture than ever of what people are actually buying – and why. As well as confirming the public’s high expectations of brands when it comes to having a positive social and environmental impact, the…

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New website Earth Changers promotes sustainable tourism

New website Earth Changers helps tourists discover ‘life-changing places and world-changing people’ for life-affirming trips with serious positive impacts. As responsible tourism grows, with large international organisations like the UN declaring 2017 the Year of Sustainable Tourism for Development (#IY2017) and the Adventure Trade Travel Association pinpointing transformative travel as the largest motivating factor for adventure travel, the customer may be still left confused as to what trips do have a positive impact. With this new dedicated platform, Earth Changers offers the where, who and why to engage, educate and…

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