ASA: Some *bleeping* useful advice on profanity [*contains strong language*]

The ASA have released a post which talks about “Some *bleeping* useful advice on profanity [*contains strong language*]”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the ASA ‘curse…

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