RUN FOR THE OCEANS TBWA\NEBOKO and adidas harness the power of running to fight marine plastic pollution.

TBWA\NEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. 8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from…

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