TBWA\PARIS AND ENTOURAGE launch LinkedOut

Precarity and exclusion are a vicious circle from which it is difficult to get out. For 3 years, the non-profit organization ENTOURAGE has acted to recreate social link with homeless people. Beyond a real need for food, shelter, money, or clothes, homeless people are mainly looking for consideration and friendship to allow them to regain self-confidence and succeed in breaking the spiral of exclusion. Everyone knows that a job is the only way out of precarity. Homeless, all lazy ? Surely not ! Today, 24% of homeless people work. A…

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TBWA\Paris highlight new App for Entourage to encourage helping hands!

The number of homeless people in France has dramatically increased during the last years (+58% since 2001), especially in major cities. In that context, the NGO Entourage has developed an app connecting caring people around the homeless to fight against the relational exclusion of those who have nothing. Because homeless people need more than money they need help and consideration, people can help them with specific need they have -ex: writing CV or giving them toothpaste-  thanks to that app. The purpose of this campaign, by TBWA\Paris, is to awaken…

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Sea Shepherd launches operation “Sound of Sea”

“Sound of Sea” is the story of a strange sound coming from the ocean. A never-before-heard, almost living sound. The first person to hear it during one of his dives was French free diver Guillaume Néry, the secret player behind this whole operation who posted a video of the sound on his various accounts yesterday morning, Wednesday, April 3. Thousands sea lovers and influencers shared this strange sound, extending its impact on social networks, immediately raising many questions. What is this sound? Where does it come from? What does it…

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DAGOMA launches operation HARMLESS GUNS

3D printers are a veritable revolution. It is possible to print anything at home: from decorative objects to figurines or even artificial limbs. To do it, all you need to do is download the blueprint files for any of the millions of items available online. Unfortunately, among these items are files to print real firearms. Accessible without restrictions and in just a few clicks, anyone who owns a 3D printer can manufacture fully functioning weapons at home that are untraceable and undetectable.  They’re untraceable because 3D printed firearms have no…

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TBWA\Paris Launches Campaign with Burns And Smiles

Every year in France, 400 000 people get burnt, 10 000 of whom are considered as victims of severe burns. Once done with the (often long and painful) course of treatment, the first reflex of such patients is to retrieve from society, all the more if their scars are exposed for all to see. They isolate in order to avoid being seen, but also because there are no structures to assist them in resuming an – almost – normal life. The Burns and Smiles Association, founded by Laurent Gaudens, himself…

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