C&C Group has announced enhanced investment of €16m (£14.23m) in sustainability for its brand Tennent’s Lager, significantly boosting its contribution to the fight against climate change. Bolstering its existing commitment to responsible production, the investment enables the introduction of pioneering green-technology and strategic partnerships, including: Local sourcing and waste management Over many decades, Tennent’s has built strong relationships with local producers of its ingredients. Made from 100% Scottish barley, sourced from almost 100 farmers at a cost of £7.5m per annum, the beer’s by-products are then entirely recycled for use…
Read MoreTennent’s big red T goes green
