City Hall and TfL launch competition to increase diversity in adverts

City Hall and TfL launch competition to increase diversity as research shows Londoners feel ignored by advertisers Advertisers are invited to enter a landmark new competition which aims to transform adverts in London  As part of the #BehindEveryGreatCity campaign, City Hall is calling on brands to create campaigns that better represent women in the capital, in partnership with JCDecaux and Exterion Media The new competition is launched following research which reveals some Londoners are made to feel ‘invisible’ and ‘irrelevant’ by adverts in the capital   City Hall and TfL are launching…

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Transport for London reminds motorists inappropriate speed is dangerous

Transport for London (TfL) have launched a new campaign to reduce the number of deaths and serious injuries on London roads by reminding motorists, including motorbike riders, of the dangers they pose when travelling at an inappropriate speed. ‘Risk Up’ warns drivers that inappropriate speed, driving too fast for the condition of the road, increases the risk of injury to themselves and other road users and to slow down. The campaign, which will be seen across the capital from today states simply, ‘Drivers. On built –up streets, when your foot…

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