Tag: TfL

HFSS ad restrictions across TfL network

Stuart Mitchell

Following a public consultation last summer to which the IPA responded, the London Mayor’s new rules against “junk food advertising” on the London transport network, kicked in on Monday 25 February 2019. As explained in our email to IPA members back in December, this means that new restrictions apply to ads on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services. Changes have been made to TfL’s advertising policy to reflect the restrictions, with guidance prepared for advertisers and their…

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Londoners encouraged to get home safely during the festive period

Stuart Mitchell

As the festive party season approaches, TfL is stepping up its Safer Travel at Night (STaN) activity, reminding people of the dangers of unbooked minicabs and providing advice on how to safely get a taxi (black cab) or booked minicab home. Working alongside the Metropolitan Police Service (MPS) and City of London Police (CoLP), TfL’s Taxi and Private Hire Compliance team – which has recently been given new powers to combat illegal taxi and private hire activity – will be increasing their enforcement activity to deal with unbooked minicabs and…

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London Mayor confirms ban on junk food advertising on transport network

Stuart Mitchell

Junk food advertising will be banned on the entire Transport for London (TfL) network from 25 February under groundbreaking measures to help tackle child obesity, the Mayor of London, Sadiq Khan, has confirmed. The decision follows a public consultation launched in May which found overwhelming support from Londoners for a ban, covering all adverts for food and non-alcoholic drinks high in fat, salt and / or sugar and considered “less healthy” under Public Health England guidelines. Examples of products that would not be accepted are sugary drinks, cheeseburgers, chocolate bars…

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Dame Jessica Ennis-Hill Leads Santander’s First Tour De Force

Stuart Mitchell

Dame Jessica Ennis-Hill has today helped Santander and Transport for London (TfL) launch the UK’s first sightseeing cycle tour of landmarks linked with pioneering and inspirational women from the past and present. Launched to celebrate this year’s centenary of the first women winning the right to vote in the UK, the free Tour de Force experience sees participants take Santander Cycles on a guided ride across London, where they will hear the stories of women from all walks of life whose amazing achievements have helped to shape the city, the…

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City Hall and TfL launch competition to increase diversity in adverts

Stuart Mitchell

City Hall and TfL launch competition to increase diversity as research shows Londoners feel ignored by advertisers Advertisers are invited to enter a landmark new competition which aims to transform adverts in London  As part of the #BehindEveryGreatCity campaign, City Hall is calling on brands to create campaigns that better represent women in the capital, in partnership with JCDecaux and Exterion Media The new competition is launched following research which reveals some Londoners are made to feel ‘invisible’ and ‘irrelevant’ by adverts in the capital   City Hall and TfL are launching…

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