In the chaos, excitement and joy of birth, it’s easy to forget to thank the people who get you through it, the midwives. Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel underappreciated despite putting new life into the arms of parents every day. This Christmas, Pampers rallied the nation to make sure that one of the most important ‘thank you’s’ doesn’t go unsaid. When the rest of us are tucking into our…
Read MorePampers Launch #Thankyoumidwife Campaign, Developed By Saatchi & Saatchi London
