Paramount Animation and Nickelodeon Movies’ Wonder Park Characters Star in New PSA to Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

The Ad Council has joined forces with Paramount Animation and Nickelodeon Movies’ Wonder Park to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. The new PSA (public service advertisement) is an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSA follows 12-year-old June as she creates the whimsical, “splendiferous” amusement park, Wonderland, using STEM.…

Read More

Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

Read More

Goodwill Shoppers Shine in “Bring Good Home” (SM) Campaign That Encourages Shopping at Goodwill to Support Job Training Programs

Goodwill and the Ad Council are today launching a national campaign, “Bring Good Home,” to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country. Goodwill’s network of 161 community-based organizations collectively prepare nearly 300,000 people each year for new jobs and career advancement. The new PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers for supporting job skills training and development…

Read More

Ad Council Announces Most Extensive Rebrand in its 75-Year History

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country’s most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand platform and visual identity (including a new logo) created by WPP branding agency Superunion. Since the organization’s founding, the Ad Council has been at the forefront of…

Read More

“Seize the Awkward” Partners with Leading Digital and Social Media Companies, Social Influencers, a Tony Award Winning Musical to Empower Young Adults During Suicide Prevention Awareness Month

To coincide with Suicide Prevention Awareness Month, the Ad Council, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), are launching new digital and social activations aimed at empowering teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Throughout September, the Seize the Awkward campaign will activate on platforms popular among teens and young adults, including Reddit, Shine, Tumblr and Twitch. The Broadway musical Dear Evan Hansen, digital influencer Jessie Paege, art community…

Read More