Goodwill Shoppers Shine in “Bring Good Home” (SM) Campaign That Encourages Shopping at Goodwill to Support Job Training Programs

Goodwill and the Ad Council are today launching a national campaign, “Bring Good Home,” to inspire more Americans to shop at Goodwill to support its mission of job placement and training in local communities across the country. Goodwill’s network of 161 community-based organizations collectively prepare nearly 300,000 people each year for new jobs and career advancement. The new PSAs, created pro bono by global advertising and marketing agency Digitas, showcase the variety of unique finds available at Goodwill stores, and celebrate Goodwill shoppers for supporting job skills training and development…

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Ad Council Announces Most Extensive Rebrand in its 75-Year History

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country’s most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand platform and visual identity (including a new logo) created by WPP branding agency Superunion. Since the organization’s founding, the Ad Council has been at the forefront of…

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“Seize the Awkward” Partners with Leading Digital and Social Media Companies, Social Influencers, a Tony Award Winning Musical to Empower Young Adults During Suicide Prevention Awareness Month

To coincide with Suicide Prevention Awareness Month, the Ad Council, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), are launching new digital and social activations aimed at empowering teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Throughout September, the Seize the Awkward campaign will activate on platforms popular among teens and young adults, including Reddit, Shine, Tumblr and Twitch. The Broadway musical Dear Evan Hansen, digital influencer Jessie Paege, art community…

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The Ad Counci, the Jed Foundation, the AFSP and Droga5 Introduce New PSA Campaign: ‘Seize the Awkward’

The Ad Council had joined with the Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP) and Droga5 to introduce a new PSA Campaign. The campaign, “Seize the Awkward”, is designed to help teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving…

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Ad Council releases new High Blood Pressure Control PSAs

The Ad Council have released new PSA’s to educate people more about High Blood Pressure Control. About 85 million Americans (1 in 3 adults over age 20) have high blood pressure, but only half of those individuals have their condition under control. Uncontrolled high blood pressure can lead to heart failure, heart attack, stroke, vision loss, kidney disease, and even death. However, people with high blood pressure can create a treatment plan with their doctor that can help reduce their risk for heart attack, stroke, and other  related health issues.…

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