Smokey Bear Celebrates 75th Birthday with Celebrity Friends in Innovative New Animated Emoji Campaign

In honor of Smokey Bear’s 75th birthday – August 9, 2019 – the U.S.D.A. Forest Service, the National Association of State Foresters and the Ad Council have teamed up to celebrate the nation’s favorite bear. To ensure that Smokey Bear’s important message of wildfire prevention is heard throughout the nation, Stephen Colbert, Al Roker and Jeff Foxworthy have joined the historic campaign, lending their voices to help expand on Smokey’s iconic “Only you can prevent wildfires” catchphrase through the use of facial recognition and voice technologies. For years, through the voice…

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Hunter Hayes and the Ad Council Form Partnership Against Drunk Driving

The Ad Council and NHTSA‘s Buzzed Driving is Drunk Driving campaign is teaming up with recording artist Hunter Hayes to spread the word that people should be aware of their buzzed “warning signs” to avoid drinking and driving. Every individual has their own personal signs—like taking too many selfies or texting an ex—that indicate that they are impaired and shouldn’t drive. New PSAs feature Hayes in a relaxed interview setting as he reflects on his personal buzzed warning signs, reiterates the importance of finding a safe way home after drinking,…

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Love Has No Labels Celebrates Fourth Anniversary with Original Two-Part Facebook Documentary Series in Partnership with Great Big Story Featuring Stories of Unity in the Wake of Crisis

In celebration of the fourth anniversary of Love Has No Labels, the Ad Council joined Facebook and Great Big Story on the 12 February to premiere the first installment of an original Facebook Anthology showcasing real people from different backgrounds coming together during moments of crisis. The docuseries arrives on the heels of the campaign’s first-ever short film, “Rising,” which challenges viewers to consider why it takes a disaster to bring us together. Hosted by award-winning online personality and filmmaker Jay Shetty, the two-episode docuseries was produced by Great Big Story’s brand…

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Paramount Animation and Nickelodeon Movies’ Wonder Park Characters Star in New PSA to Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

The Ad Council has joined forces with Paramount Animation and Nickelodeon Movies’ Wonder Park to inspire young girls to use science, technology, engineering and math (STEM) to build, create and change the world. The new PSA (public service advertisement) is an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSA follows 12-year-old June as she creates the whimsical, “splendiferous” amusement park, Wonderland, using STEM.…

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Love Has No Labels Premieres Rising, a Powerful Film from David Nutter and Lena Waithe That Asks Why It Takes a Disaster to Bring Us Together

The Ad Council, R/GA, and an unprecedented group of brand partners today premiered Rising, a short film that is a powerful extension of the iconic Love Has No Labels campaign. The film was directed by Game of Thrones‘ David Nutter and written by Lena Waithe creator of SHOWTIME drama series The Chi and Emmy winning writer for Master of None and Azia Squire. It features the immediate aftermath of a massive storm and challenges viewers to consider why it takes a disaster to bring us together. The film pays tribute…

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