The Ad Council Re-Launches Influencer and Trusted Messenger Engagement Strategy Arm to Drive Measurable Change for Social Impact Campaigns

The Ad Council, the nation’s leading non-profit using the power of communications to drive social change, announced today the re-launch of its premier talent engagement division, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good is extending its impact with new data tools, deepened partnerships with leading social platforms and an expanded approach to feature trusted messengers – including doctors, medical experts, community leaders and others – giving them platforms to share their expertise…

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AMC Networks Content Room Teams With The Ad Council To Empower Girls in STEM Featuring The Hit Series “The Walking Dead”

AMC Networks Content Room and the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, announced today a series of new public service advertisements (PSAs) that will highlight the power of girls in STEM (science, technology, engineering and math) against the backdrop of the global hit series “The Walking Dead.” In the spots, behind-the-scenes talent of the popular franchise, including Director Aisha Tyler, Costume Designer Vera Chow and Art Director Jasmine Garnet, showcase how STEM is used to bring the post-apocalyptic world of “The Walking Dead”…

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The Ad Council Appoints 21 New Members to its Board of Directors

The Ad Council, America’s leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Throughout the organization’s 80-year history, the Ad Council has been at the forefront of driving the communications industry’s social…

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The Ad Council Appoints 18 New Members to its Board of Directors

The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 18 new members to its Board of Directors during its fall meeting held virtually yesterday. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Dentsu Aegis Network, Americas, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts.…

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New Study Reveals Most Americans Look to Medical Professionals for Trusted Information on Social & Societal Issues, After Family

The Ad Council, a long-time industry leader in using the power of communications for social good, released a benchmark new study unveiling America’s most trusted messengers, where they have the most impact in driving change for social and societal issues and how they fit into the larger trusted messenger ecosystem. Most notably, the study found that doctors, close friends and scientists carry the most trust after family—with honesty, consistency and a lack of bias as key contributing traits. The report, “Who Do We Trust With Our Lives?: The Trusted Messenger…

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