Madwell, The Ad Council, and NHTSA Tackle the Topic of Drug-Impaired Driving

Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do…

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The Ad Council and Amazon Aim to Inspire Acts of Love and Create a More Inclusive World in New Love Has No Labels Campaign

Today, the Ad Council announced it is working with Amazon Ads on its Emmy®-Award winning Love Has No Labels initiative to spread messages of love and inclusion across the world. Amazon’s Alexa has been asked millions of questions about love, and the newest campaign, “Alexa, what is love?”, aims to encourage people to take meaningful actions to foster inclusivity within their communities. When people ask their Alexa-enabled device, “Alexa, what is love?”, they’ll now receive a response from people of various backgrounds and identities sharing what love means to them.…

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With Veterans at Far Greater Risk of Gun Suicide, New National Campaign Promotes Safe Firearm Storage to Save Lives

Veterans make up roughly 7% of U.S. adults, but they account for 18% of the nation’s gun suicide deaths. Brady and the Ad Council are launching new digital video public service advertisements (PSAs) for their End Family Fire campaign: “Service Never Stops .” The series features real Veterans encouraging their fellow Veterans to store their firearms securely to protect themselves and their loved ones. Directed and produced by creative teams that included Veterans, the PSAs raise awareness about the risks of “family fire,” a shooting involving an improperly stored or…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to Highlight 211 Service and Provide Support to Those in Need

During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign launched by the Ad Council and United Way Worldwide, with support from The Rockefeller Foundation, encourages people to call 211 or visit 211.org , a one-stop network during moments of need. With over 200 agencies and thousands of caring local experts across all 50 states, 211 provides help in navigating support services and accessing essential benefits to help build a…

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