Tag: The Advertising Association

New Research Shows UK Public’s Advertising Experience Integral To Trust

Stuart Mitchell

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 and 2021 in a new study – ‘What drives the public’s trust in advertising’ – revealed at LEAD Scotland, hosted by the Advertising Association (AA) at the National Museum of Scotland in September. The study, led by Credos and conducted by research agency Craft, interrogated the drivers which most affect public trust, showing the most significant driver by far remains a positive one – engaging and enjoyable creativity in advertising (importance score of 31/100). Meanwhile,…

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Industry bodies call to protect employee mental wellbeing and creativity

Stuart Mitchell

The IPA is one of a coalition of industry bodies including Crown Commercial Service, NABS, the Alliance of Independent Agencies, the Advertising Association, ISBA and Social & Local CIC who are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct. The Brilliant Creative Minds Code of Conduct has been launched to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry. The Code was developed by the industry coalition through…

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Where Do You Draw the Line? Ask Ads Highlighting Sexual Harassment in Ad Industry

Stuart Mitchell

The Advertising Association, in collaboration with NABS and WACL, is accelerating its anti-sexual harassment campaign #timeTo. With a series of new ads in digital, print and video format, the #timeTo campaign seeks to get the message that sexual harassment is never acceptable out to as many people in the advertising industry as possible. Fully 26 percent of people working in the industry reported they had been the victim of sexual harassment (34 percent of female and 9 percent of female respondents).Since the launch of our timeTo Code in July we’ve…

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