USC Quarterback Caleb Williams Teams Up with National “Seize the Awkward” Campaign to Support Young Adults’ Mental Health

The Seize the Awkward campaign released a new public service advertisement (PSA) featuring star quarterback Caleb Williams encouraging young people to check in with their peers and have open conversations about their mental health. The campaign— from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council —worked with the Caleb Cares Foundation and the Annenberg School for Communication and Journalism at the University of California (USC) to develop the student-produced video. In times of crisis, three in four young adults turn…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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The Ad Counci, the Jed Foundation, the AFSP and Droga5 Introduce New PSA Campaign: ‘Seize the Awkward’

The Ad Council had joined with the Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP) and Droga5 to introduce a new PSA Campaign. The campaign, “Seize the Awkward”, is designed to help teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving…

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