Tag: The BHF

BHF harnesses the nation’s listening habits on Spotify to teach lifesaving CPR

Stuart Mitchell

Music lovers across the nation will be able to learn some lifesaving skills while listening to their favourite tunes thanks to BHF’s innovative new campaign.    BHF have launched Lifesaving Beats on Spotify, a campaign to inspire the public to learn CPR to their favourite songs – all in just 15 minutes.     Powered by RevivR training tool, millions of listeners can learn CPR online to any song with a rhythm of 100-120 beats per minute.  Building on the success of their past campaign that inspired the public to learn CPR…

Read More

Heart-stopping radio campaign raises awareness of plans to rewrite DNA to cure killer heart diseases

Stuart Mitchell

A series of radio ads were brought to an abrupt and heart-stopping halt on Monday 1 August by the sound of a flatlining heart monitor, as part of a new BHF campaign. The BHF add: We are using the unique ad to raise vital awareness of the need for research to stop sudden cardiac arrests striking suddenly and without warning, including in the young. Listeners tuning in to Heart FM radio network and Global Original podcasts expecting the usual run of advertisements were surprised by the unexpected sound of a…

Read More

The BHF smashes Guinness World Records title in show of solidarity for heart patients

Stuart Mitchell

To mark Valentine’s Day this year the British Heart Foundation (BHF) achieved the Guinness World Records™ title for the longest chain of paper hearts with help from almost 18,000 of our supporters. Through our network of over 720 charity shops and thousands of supporters, we asked people to write messages of love and support for their loved ones, people battling heart disease or in memory of those they’ve lost. With the help of volunteers, the charity created a chain of 17,939 hearts, surpassing the previous Guinness World Record of 11,288…

Read More