New PSA Focuses on African Americans and Kidney Disease, Encourages Organ Donation

For many, spring marks a fresh start. Yet for others, as April – National Donate Life Month and National Minority Health Month – begins, it’s a reminder of the staggering reality and ratio that African Americans are at least three times more likely than Whites to develop end-stage renal disease, most commonly known as kidney failure. This lingering health crisis, its urgency, and the need to solve the problem through living kidney donations versus years of dialysis, are the focal points of a new 60-second video public service announcement produced…

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