Tag: the Chartered Institute of Marketing

The Chartered Institute of Marketing reveals the UK’s Worst Excess Packaging Offenders

Stuart Mitchell

The Chartered Institute of Marketing reveals the top nine brands voted Britain’s worst packaging offenders, with Amazon leading the way for a second consecutive year. This year’s list, which is made up of the views of 2,000 UK adults, shows that 48 per cent of consumers think Amazon is the worst brand for creating excess packaging. The next two brands received considerably less votes, with 9 per cent saying Tesco uses too much packaging, followed by eBay at 7 per cent.  The list sees notable new additions including heritage brands,…

Read More

Shortlist revealed for Nationwide Student Marketing Competition

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced its shortlist of ten teams from across the UK going through to the final round of their student competition, The Pitch. Now in its eighth year, The Pitch sees students from leading universities compete to respond to a live client brief in a bid to win the title of ‘Marketer of the Future’. This year, teams put forward ideas to support Hawaiian Tropic’s drive to help young women feel confident and protected in the summer months. The judging panel this year includes…

Read More

Global Organisations Launch The Data Literary Project To Combat Data Illiteracy

Stuart Mitchell

Global industry leaders launched The Data Literacy Project to meet the growing demand for a data literate workforce. The community is dedicated to making society fluent in data, and places data literacy at the heart of individual and organizational success. As an essential skill in the Fourth Industrial Revolution, data literacy empowers everyone to ask questions of data and machines, build knowledge, make decisions and communicate its meaning with others. Yet, experts estimate that fewer than one-third of us can confidently understand, analyze and argue with data.* The Data Literacy…

Read More