CIPR welcomes Chartered Management Institute white paper on ‘Purpose’

The Chartered Institute of Public Relations has welcomed The Chartered Management Institute’s report; ‘The What, The Why and The How of Purpose’ and its definition of organisational purpose. The paper defines organisational purpose as; “An organisation’s meaningful and enduring reason to exist that aligns with long-term financial performance, provides a clear context for daily decision making, and unifies and motivates relevant stakeholders.” The paper highlights the benefits of embedding purpose within an organisation and outlines the risk of benchmarking organisational performance exclusively through a financial lens. The paper criticises attempts by business to “cynically uphold a…

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Gender pay reporting for PR professionals – new CIPR guidance

The Chartered Institute of Public Relations (CIPR) and Women in PR (WIPR) have published new guidance to help public relations professionals calculate and communicate data on gender pay. The CIPR’s State of the Profession research recently exposed an average pay gap of £11,156 in favour of men in public relations. Further calculations – removing factors that influence salaries such as part-time work – revealed the true gender pay gap rose from £5,784 to £6,725 between 2016 and 2017. The new guidance, published today, is designed to equip PR professionals with the knowledge and confidence to lead…

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CIPR and PRCA launch joint partnership with Career Ready

The Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have partnered with Career Ready – a nationwide charity dedicated to helping young people from all backgrounds prepare for the world of work.  The partnership sees the CIPR and PRCA promote Career Ready volunteering opportunities – including internships, masterclasses and mentoring – to public relations professionals. Career Ready connects young people from low income families with volunteers from the business world, equipping them with the skills, confidence and behaviours to stand out in a competitive jobs market. Mark Smith,…

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CIPR seeks senior professionals for Energy Leadership Platform

The Chartered Institute of Public Relations (CIPR) has launched a new think tank for senior communications professionals working across the energy industries. The purpose of the Energy Leadership Platform (ELP) is to engage with the key issues that matter to the energy industry nationally and internationally. The ELP will create regular and high level content to contribute to the wider energy debate in the UK and globally. Led by co-chairs Ella Minty Found.Chart.PR, MCIPR and Paddy Blewer MCIPR, the ELP seeks to build a community of qualified senior advisors with…

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