CIPR welcomes Chartered Management Institute white paper on ‘Purpose’

The Chartered Institute of Public Relations has welcomed The Chartered Management Institute’s report; ‘The What, The Why and The How of Purpose’ and its definition of organisational purpose. The paper defines organisational purpose as; “An organisation’s meaningful and enduring reason to exist that aligns with long-term financial performance, provides a clear context for daily decision making, and unifies and motivates relevant stakeholders.” The paper highlights the benefits of embedding purpose within an organisation and outlines the risk of benchmarking organisational performance exclusively through a financial lens. The paper criticises attempts by business to “cynically uphold a…

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TMW Unlimited creates a humorous film with a serious message for The Chartered Management Institute (CMI) for International Womens’ Day:

TMW Unlimited has created a short, tongue-in-cheek film for The Chartered Management Institute (CMI)which forms part of a wider campaign designed to reduce ongoing, discriminatory behaviours in the workplace. The two-minute film,entitled ‘Achieving gender inequality in the workplace –a how-to guide’, is designed to highlight some of the workplace behaviours that can lead to gender inequality. Starring Fringe comedians Stevie Martin and Thom Tuck, the film parodies corporate training videos, highlighting the sometimes accidental behaviours as well as the micro-aggressions that still mar the reality of work for too many…

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