A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. Entitled, “Brand vs. Reputation,” the study includes insights and analysis from over 60 CMO Club members and senior marketing leaders from top brands. “In a world where fake news and the proliferation of brand influencers are rampant, combined with the challenges associated with information privacy, the pressure falls on the CMO to help the company determine…
Read MoreA New Study from The CMO Club and Reputation Institute Points to the Need for a Reputation Management System that Transcends Traditional Tracking Methodologies
