The RealReal, and its partner Stella McCartney today announced a new Earth Day campaign to bring greater awareness to the circular economy for luxury fashion. The ad, titled “the Future of Fashion is Circular”, promotes a “make well, buy well, resell” mindset encouraging fashion designers to produce high quality items and shoppers to be conscious in purchasing items that retain value–and in time, reminding them to resell to new buyers. This extends the life of luxury items, keeps them out of landfills, and puts them in the hands of new…
Read MoreThe RealReal and Stella McCartney Raise Awareness of the Circular Economy with New Earth Day Campaign: ‘The Future of Fashion is Circular’
