In Europe 60% of students don’t go to university after high school. Samsung is involved with educational projects in schools in more than 20 countries and want to make teenagers think about the importance of continuing to study and following their dreams. That’s why Samsung and Leo Burnett devised a social experiment which has never been done before. The protagonist is Michael, a 19 year old boy who has just graduated and who is fairly sure about going to work with his dad renouncing to his dream to become a…
Read MoreSamsung and Leo Burnett try to help Teenagers Understand The Importance Of Following Their Dreams.
