The ASA/CAP have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The Influencer’s Guide has been developed in collaboration with the Competition and Markets Authority (CMA). The Influencer’s Guide is an online resource that aims to help all parties involved in influencer marketing to follow the rules. It includes: What the rules are What the ASA considers to be an ad How to make clear ads are ads What the CMA’s requirements are What happens if someone makes…
Read MoreASA Launch New guidance launched for social influencers
