Global Marketing Code now updated

On 25 September 2018, the International Chamber of Commerce (ICC) released a new edition of its Advertising and Marketing Communications Code. This Code is a global reference in the field of advertising self-regulation and contains several principles used by Self-Regulatory Organizations (SROs) worldwide to ensure that advertisements are ethical and socially responsible. It seeks to protect consumers by clearly setting out the “dos and don’ts” for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The new edition of the Code takes into account emerging digital marketing…

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New ICC online course launched: Global Principles for Ethical Marketing and Advertising

On 1 February 2018, the International Chamber of Commerce (ICC) released a new online course on Global Principles for Ethical Marketing and Advertising. Developed in partnership with the INSEAD business school, it covers fundamental concepts around responsible advertising, the ICC Code and digital marketing. Registration is free of charge. Find out more on the ICC Academy website. Celebrating 80-years of industry guidance, the International Chamber of Commerce (ICC) has partnered with the ICC Academy to deliver an innovative online course on responsible advertising and marketing practice. This programme builds upon…

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