Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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Seize the Awkward Partners with Musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to Encourage Young Adults to Start a Conversation About Mental Health

To coincide with Suicide Prevention Awareness Month (September), the Ad Council’s Seize the Awkward campaign is launching a new video series starring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to empower teens and young adults to talk about mental health with their friends. Through an anthem spot and four personal story videos, the artists share their own personal experiences of how starting a conversation about mental health with friends has impacted their lives. Throughout September, the national public service campaign in partnership with, the American Foundation for Suicide…

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