Ad Council, the National Highway Traffic Safety Administration, and SXM Media Launch New Audio PSA Aimed At Increasing Awareness of the Dangers of Drug-Impaired Driving

Ad Council, the National Highway Traffic Safety Administration (NHTSA), and SXM Media announced the launch of an audio PSA to raise awareness of the dangers of driving while high. The creative was produced by SXM Media’s Studio Resonate and will air in English and Spanish to a national audience across Pandora and SoundCloud on mobile and in the car, with media donated by SXM Media. The spot is part of NHTSA and the Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in 2019. Research shows that marijuana consumption can slow…

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U.S. Department of Transportation Launches New Ad Campaign to Stop Impaired Driving

The National Highway Traffic Safety Administration is rolling out its new safety campaign, If You Feel Different, You Drive Different. The campaign builds on national efforts to combat drunk driving and the emerging trend of drug-impaired driving with the message If You Feel Different, You Drive Different. Drive High, Get a DUI. The campaign will run through the Labor Day holiday weekend (Aug. 15-Sept. 3), one of the deadliest times on U.S. roads. This new initiative partners the annual Drive Sober or Get Pulled Over message with If You Feel Different, You Drive…

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