VICE and McCann London interrupt the ‘LoFi study beats’ Youtube stream in response to the concerning rise in mental health issues for students

YouTube live streaming phenomenon College Music has launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers seeking support on their channel. The new initiative is using their YouTube Live channel to land a powerful message about suicide prevention and the many ways students can seek help and support during exam period, supported by youth media brand VICE. McCann consulted with The Samaritans when developing the character’s story. Lofi study beats have become a YouTube phenomenon,…

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Nine out of ten us believe in reaching out with a brew, says Samaritans

This year the Samaritans undertook a campaign to turn Blue Monday (15 Jan) into Brew Monday by encouraging people to get together for a cup of tea and a chat on what has been dubbed the most difficult day of the year. They believe tea and talking is a great way to connect with people. Nine out of ten of those who responded to a YouGov survey commissioned for Brew Monday believe having a cuppa and a chat with someone who may be lonely is a good way of reaching…

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