PRCA welcomes Weber Shandwick report on the ‘State of Reputation’

The PRCA has welcomed a new report from Weber Shandwick exploring the role of reputation in driving corporate value. The report – based on a survey with more than 2,000 executives worldwide – evidences a broad range of factors that act as reputation drivers; from the quality of services to the impact of corporate culture. Commenting on the research PRCA Director-General, Francis Ingham said: “Today’s research from Weber Shandwick is a powerful reminder of the influence public relations professionals have in driving corporate market value. The data show that the…

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