Tag: The Sun

Blackmail or Brand safety ?

Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

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Counter Terrorism Police launch first ever campaign aimed at children and teenagers

Stuart Mitchell

Counter Terrorism Police have launched their first ever safety campaign which they believe will teach 11-16 year olds how to react in the unlikely event they are caught in a gun or knife terror attack, including being told NOT to stop and use their phones until they are safely away from danger. Counter Terrorism Policing have enlisted the support of celebrities from entertainment and sport to launch their first-ever safety campaign aimed at children and teenagers. TV star Bear Grylls and England footballer Jamie Vardy are among the leading stars…

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