Police Scotland Launch Every 9 Seconds Campaign

Reports of domestic abuse increase by 25 per cent over the festive period in Scotland. Police Scotland worked with Edinburgh based creative agency The Union to develop a unique campaign to tackle domestic abuse – with the perpetrators as the target audience. Officers are called to a domestic incident in Scotland every nine minutes, a figure which increases during the festive period. Assistant Chief Constable (ACC) Gillian MacDonald, said, “The festive season is traditionally a time when people get together to celebrate but for some the threat of domestic abuse…

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