Tag: The United Nations World Food Programme

The United Nations World Food Programme Launches A Global Movement To Help Fight Food Waste

Stuart Mitchell

Be it a moldy piece of cheese or an old carrot, there is often some frightful foodstuff festering at the back of our fridge. But very often, these seemingly spoiled items can be rescued and included in a tasty dish. That is why the United Nations World Food Programme (WFP) today announced the launch of Stop the Waste, a global campaign to raise awareness about the huge amounts of edible food that is daily discarded – a habit that must be overcome if we are to make real progress in…

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The Cinema Medium And The United Nations World Food Programme Team Up For Compelling “Feed Our Future” Global Advertising Campaign

Stuart Mitchell

A powerful new advertising campaign harnessing big hitters from the film, advertising and humanitarian worlds, and aimed at stirring global cinema audiences into action to tackle global hunger, was unveiled on Tuesday at the SAWA Seminar during the Cannes Lions International Festival of Creativity. SAWA, the Global Cinema Advertising Association, in association with the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide, premiered “Feed Our Future”, a new global cinema advertisement that highlights the potential that is lost every time a child dies of…

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