Don’t Panic Appointed as The Wildlife Trusts’ Agency of Record

Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will become their biggest public engagement campaign; their  2019 ambition is to stop the decline of the UK’s wildlife by galvanising the public into taking action for its recovery, including a call for strong laws to…

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