Christmas drink drive campaign uses friends’ influence to help save lives

Christmas campaign works with Kiss FM to get people encouraging their friends not to drink and drive. Tell your friends not to drink drive this festive period – says latest THINK! campaign launched on 7th December 2017. For this year’s campaign, which runs to January 1 (2018), THINK! has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. The radio presenters will also front videos for Kiss FM’s social media channels, with…

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New THINK! road safety campaign launched to help cut child deaths

Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities. A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children. The government’s iconic THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979. Road Safety Minister, Jesse Norman,…

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Top LA directors show dangers of using mobiles while driving

The directors behind the video for Pharrell Williams’ hit song Happy have teamed up with THINK! for its latest road safety campaign, aimed at cutting the numbers of people killed or injured by drivers using mobile phones. ‘We Are From LA’ directed the new video, which will run online, in cinemas and on social media from 25 October 2017. It uses innovative filming, is shot in the style of a music video with an edgy soundtrack from celebrated musician Aphex Twin and numerous pink kittens to highlight how much drivers…

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