CAP – Pricing advice that is just the ticket!

The ASA/CAP have released a post called: Pricing advice that is just the ticket! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re advertising tickets to your own events or acting as a secondary ticket provider, you’ll need to ensure that the price is accurate and that any additional fees are presented correctly and clearly. How do I do this, I hear you ask? …

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CAP – Pricing advice that is just the ticket!

The ASA/CAP have released a post called: Pricing advice that is just the ticket! I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Whether you’re advertising tickets to your own events or acting as a secondary ticket provider, you’ll need to ensure that the price is accurate and that any additional fees are presented correctly and clearly. How do I do this, I hear you ask? …

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The ASA Clamp down on misleading pricing practices by secondary ticketing providers

The ASA have taken action against four of the main operators in the secondary ticketing sector [StubHub UK, viagogo AG, Seatwave Ltd, GET ME IN! Ltd] – banning the misleading presentation of pricing information on their websites. Their action responds to ongoing concerns (including from the campaign group Fanfair Alliance) about misleading pricing by secondary ticketing providers. Following formal investigations which ran concurrently as part of a sector-wide sweep, they found that the advertisers were not upfront and clear with consumers about additional ticket fees and charges that were added…

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