Tide and World Wildlife Fund Join Forces to Encourage Next Impactful Eco-Habit: Washing in Cold

Tide and World Wildlife Fund (WWF) are joining forces to encourage a new eco-habit in response to survey data that finds Americans are looking for more ways to save energy in their daily lives: “wash your laundry in cold water.” Washing in cold saves up to 90% of the energy in every wash cycle and can save Americans up to $150 a year. Put another way, switching one load from hot to cold saves enough electricity to power the average American home for over an hour. To raise awareness of…

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Tide and the NFL Inspire Fans to Make a Positive Impact and #TurnToCold

Tide®, America’s #1 laundry detergent brand, announced today that it is joining forces with another iconic brand – the National Football League (NFL) – to motivate fans to turn the dial from hot to cold and make a positive impact on the planet. This football season, the two organizations are partnering to educate consumers on the benefits of switching to cold water washing with Tide to not only provide a great clean, but also to help the environment and save money. “Behavior change on this scale requires significant investment in…

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Tide Reinvents Clean on Journey to Decarbonize Laundry with Efforts to Turn Consumers to Cold, Explore Carbon Capture and Reduce Virgin Plastic

Tide®, America’s #1 trusted laundry detergent brand1, announced today its 2030 Ambition, a set of broad-reaching sustainability and purpose-driven commitments, spanning Tide’s full United States and Canadian supply chain and community initiatives. Tide is reinventing clean on its journey to decarbonize laundry at every step– from design, manufacturing and distribution to consumer use and end of life.To make this goal a reality, the brand will focus on key areas.In 2020,Tide reduced absolute greenhouse gas (GHG) emissions in its direct manufacturing by more than 75% annually versus a decade ago and…

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Bankers for NetZero confirms commitment of five banks

Bankers for NetZero, the initiative that aims to find positive solutions for accelerating progress towards a net zero world, has today confirmed the commitment of five banks that will play a proactive role in financing a green recovery and net zero transition across the entire UK economy. By collaborating across business, finance and government, the initiative will explore how the banking sector can help de-risk the net zero transition and work with other stakeholders to ensure policy, regulation and finance are all playing their part in enabling key industries of…

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P&G Thinks Inside the Box with New Tide Eco-Box

Tide has reimagined its classic liquid detergent with a new Eco-Box package containing an ultra-concentrated formula designed for eCommerce. The Tide Eco-Box arrives on a shopper’s doorstep in a sealed, shipping-safe cardboard box. Inside the box is a sealed bag of ultra-compacted Tide liquid laundry detergent. To use, a perforated cardboard flap is peeled off to reveal a dosing cup and a new “no-drip” twist tap. To make dosing simpler on flat surfaces, the box includes a pull-out stand to raise the height of the box so the cup fits…

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