C4 to launch Lloyds Bank’s £1m Diversity in Advertising campaign

Lloyds Bank’s winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launched exclusively on Channel 4 on mental health awareness Time To Talk Day (1.2.18). The adverts will feature celebrities – including Professor Green, Jeremy Paxman, Rachel Riley and Alex Brooker – as well as members of the public and Lloyds Bank colleagues playing a variation of the ‘Who am I?’ sticky-note guessing game, to explore the common misconceptions about living with a non-visible disability. And to coincide with the campaign’s launch, a new Lloyds Bank and…

Read More