The CAP have released a post which gives: ‘Five top tips on our new rules on the use of data for marketing’. I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After public consultation, CAP has introduced new rules on the use of data for marketing. These rules update CAP’s ‘Database Practice’ rules (contained in Section 10 of the CAP Code) to remove “pure data…
Read MoreFive top tips on our new rules on the use of data for marketing
