Toyota launches 2020 Tokyo Olympics ‘Breaking Point’ campaign via Saatchi & Saatchi

With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy. The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility…

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Georgia Teen Selected as Grand Prize Winner in National Teen Safe Driving PSA Competition

Toyota and Discovery Education announced the winners of the TeenDrive365 Video Challenge, a national safe-driving public service announcement competition for high school students. From the nearly 1,000 submissions across all 50 states, ten winners were selected, along with 24 state merit prizes and one People’s Choice winner. See all the winners at teendrive365.com. High school senior Palmer W. from Hillgrove High School in Georgia’s Cobb County takes first place for his original video entitled “HEY!” urging peers to keep their hands on the wheel, eyes on the road, and yield…

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Call for Teen Filmmakers: Toyota and Discovery Education Announce National Video Challenge to Promote Safe Driving Habits

A national video challenge for highschool students to encourage their peers to avoid distractions and stay safe behind the wheel opened this week.  The competition – the 2020 TeenDrive365 Video Challenge by Toyota and Discovery Education – invites students in grades 9-12 to submit an original 30-60 second Public Service Announcement (PSA) about distracted driving to encourage their peers to stay safe behind the wheel. Now in its ninth year, the challenge’s grand prize includes $15,000 and the opportunity to work with a Discovery, Inc. film crew to re-shoot the…

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Toyota’s support of family literacy in America reaches $50 million

To help celebrate the 30th anniversary of the National Center for Families Learning (NCFL), Toyota is donating $1 million to help break generational cycles of poverty through family literacy in the nation’s capital and northern Alabama. This new donation brings Toyota’s total contribution over its 28-year partnership with NCFL to $50 million. To date, 420 Toyota Family Learning Centers have impacted more than 4.5 million parents and children across the U.S. “Education is key to a successful career,” said Toyota Motor North America CEO Jim Lentz. “I have seen the…

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Toyota Honors Martin Luther King, Jr.’s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation. Toyota’s contribution will be used to help boost college retention and graduation rates for African-American students, and is in…

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