Tag: trust

Americans’ Trust in Messengers Varies Widely by Age, Political Views, Geography

Stuart Mitchell

A new report released by the Ad Council Research Institute (ACRI) finds notable differences across generational, political and geographic lines in who Americans trust for information about important social issues and what motivates them to take action. The 2022 Trusted Messenger Survey, an ongoing, annual exploration that began in 2021, offers important insights for brands, causes and civic groups working to educate and inspire the American public at all levels on these and other topics. For the report, ACRI conducted a quantitative survey and qualitative interviews to ask Americans who…

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Increased Use of Technology and Product Personalization Fuel Investor Trust, CFA Institute Investor Trust Study Reveals

Stuart Mitchell

CFA Institute, the global association of investment professionals, today published Enhancing Investors’ Trust – the 2022 CFA Institute Investor Trust Study, the fifth in its biennial series, which measures trust levels and explores the factors that drive trust in financial services among retail and institutional investors in 15 markets globally. The study reveals that trust in financial services has reached an all-time high. The study reveals five factors driving higher trust in financial services: strong market performance, fee compression, tech-enabled transparency, greater access to markets, and new personalized products. The…

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TRUST accreditation scheme launches for charity recyclers

Stuart Mitchell

A new accreditation scheme called TRUST for recyclers who trade with charity shops has launched. TRUST – Trader Recycling Universal Standard – is the outcome of a coalition dedicated to boost standards within the recycling sector. It has the backing of more than 2,500 charity shops across the United Kingdom, and was formed in 2019 from representatives of the Charity Retail Association, Textile Recycling Association, charity retail chains, academics, waste reduction charities, textile recyclers, and input from the Environment Agency, the WISH (Waste Industry Safety and Health) Forum and the…

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Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Stuart Mitchell

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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Cambridge Analytica’s suspension raises Facebook trust issues

Stuart Mitchell

Facebook data harvested by a ‘personality app’ and sold to Cambridge Analytica may not have been destroyed, in breach of Facebook policies.  Whilst Cambridge Analytica maintains it deleted the data after Facebook requested it do so, the company has been suspended from the social media platform. Revelations in the Guardian and Observer, suggest Cambridge Analytica may have used the harvested data in their work on the Brexit Referendum and the Trump Presidential campaign. There is also a serious question about whether both companies misled a House of Commons Select Committee inquiry. This has also lead to…

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