London advertising agency Fold7 has partnered with breast cancer health & education charity CoppaFeel! to encourage women to #TrustYourTouch when it comes to checking their boobs and being aware of any unusual changes. The campaign reasserts the importance of using your touch to ensure early detection, and was screened at CoppaFeel!’s festival Festifeel on 14th October. Research by CoppaFeel! found that the vast majority of young women do not check their boobs regularly. The main barrier was uncertainty, with 6 in 10 saying they lacked the confidence to know how…
Read MoreFold7 and CoppaFeel! encourage women to get to know their boobs
