truth® Teams Up with Imagine Dragons Lead Vocalist Dan Reynolds and Country Star Jon Pardi on New Campaign

Nearly 38 million Americans still smoke tobacco, and as inequality in America continues to expand by many measures, the smoking epidemic is a growing aspect of that divide. 72 percent of remaining smokers are from lower-income communities and this is no accident. Big Tobacco not only targets these communities to start smoking, but makes it harder for them to stop with products designed to be more addictive. The exploitative practices of the tobacco industry are the reason why smoking rates are nearly twice as high among people living below the…

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DoSomething.org and truth® Partner With Actor Dexter Darden for #MyBigRegret

Planking. Spending too many hours playing video games. Watching an entire season of Game of Thrones in one sitting. There will always be regrets. But making a decision that could cause 320,000 deaths by 2050? That might be the biggest one yet. In 2011, the FDA had an opportunity to ban menthols, but due to a “lack of research,” they never did. Despite the FDA’s own scientific review concluding that menthol cigarettes pose a public health risk above that seen with non-menthol cigarettes, menthols still have not been banned. Promoted…

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