Tag: Truth Initiative®

New Research From Truth Initiative® Illustrates Dramatic Increase In Smoking Imagery In Shows Popular With Young People

Stuart Mitchell

A new report released today by Truth Initiative, the national nonprofit dedicated to making tobacco use a thing of the past, reveals 92% of the shows most popular with young people aged 15 to 24 years old depict smoking prominently. The organization first reported on the issue in 2018 with the groundbreaking report While You Were Streaming that found 79% of the shows popular with youth contained images of tobacco. Approximately 28 million young people have witnessed tobacco use based on the estimated viewership of the 13 shows studied in…

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CVS Health and Truth Initiative Challenge All Women’s Colleges to Go Tobacco-Free

Stuart Mitchell

In their shared commitment to helping deliver the first tobacco-free generation, CVS Health and Truth Initiative® are calling upon women’s colleges in the United States to apply for their grant program dedicated to helping colleges and universities advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies. Currently, only 10 of 38 women’s colleges, and just 1,853 of all colleges and universities in the United States have 100% tobacco-free policies in place. Applications for grants are being accepted through September 13, 2018. According to a recent report by…

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ONDCP, Truth Initiative and the Ad Council Join Forces on National Effort to Fight Opioid Misuse

Stuart Mitchell

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative® and the Ad Council today unveiled The Truth About Opioids, a comprehensive public education campaign focused on preventing and reducing misuse of opioids among youth and young adults. The multi-channel campaign is designed to help young people understand the facts about opioids, the risk of addiction and the crucial role young people can play in solving the crisis within their communities. The new campaign will be supported in donated media by top digital, social and linear platforms that…

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